Alexa Advertisement Analysis

 

Alexa Loses Her Voice

This advertisement shows the use of the virtual assistant Alexa made by Amazon made in 2014.

Media Language

Because Alexa is very simple in terms of use and explanation, it could be quite challenging on how to make an ad for Alexa, in this case, the ad goes towards a more comedy like advertisement with a scenario of Alexa losing her voice.

Representation

The ad shows a few examples of what would happen if she did lose her voice, one example would be a guy asking how to make a grilled cheese sandwich, and it transitions to a clip of Gordon Ramsey flaming the guy for not knowing, this trend continues through the ad with people asking Alexa, only to be answered by celebrities with ridiculous answers.

Audience

The audience would be any ages, since I imagine Alexa to be used by moms or dads, they would surely be interested in the ad because of its humor, younger audience would also get attracted because of the jokes.

Industry

This ad was possible because of the cameos from famous artists like Gordon Ramsey and Cardi B.