Coca-Cola Advertisement Analysis

 

Open that Coca-Cola

The video advertises about the Coca-Cola carbonated soft drink made by the Coca-Cola company, the drink was originally used for medicine in the 19th century before it is then turned into a sweet refreshing drink.

Media Language

This specific advertisement is made different from the usual drink advertisement where actor is thirsty, actor drinks drink, actor is happy, the advertisement shows how the drink would get you sugar rushed and excited.

Representation

The drink can be seen drunk multiple times in the ad, and each time someone drinks it, they breakdance and lose control, even when people were supposed to stay still and couldn't move, they still breakdanced, this can be seen in a few of the actors, such as the antenna scene where he would need to stay still to get signal, but once he drunk the Coca-Cola, he started to breakdance.

Audience

The audience would be more younger people as older people starts to grow different taste buds and hate sugary drinks, the ad is also fun and funny with music from Tyler, the creator, which is most likely teenagers or young adults.

Industry

The advertisement was made possible by the insane editing with the flying out of buildings, and making a hole in a building wall for the camera to fly out and go through another building wall just to get another scene of an actor drinking coca cola.