Product Analysis Narent 12A

 Converse/Shoes

Who is your best customer?

Teenagers, or anyone who values style over comfort.

How does your product or service benefit your customers?

Gives customers good quality shoes of many different types and styles.

What are your strengths?

Have been selling for long, around 9 decades, which proves its timeless design and resulting in a huge loyal customer base.

Who is your competition?

Other shoe brands such as Vans, Fila, Timberland etc.

How is your business different from competitors?

The shoes have a signature look to them, with the star insignia, their wrap around strips and smooth round rubber toe which makes them different from other brands.

What is your brand voice?

Inclusive, Fun, Cool, Chill

How do you want customers to describe their experience?

Saying that it's a good product, based off of just style, looking good, feeling good.