PERSONAL IDENTITY THEORY

 PERSONAL IDENTITY

David Gauntlett - Identity Theory

1. We get SOME of our identity from the media.
2. In the past, representations were simple. Now, representations are complex.

APPROACHES TO IDENTITY:

• Fluidity - People don't have a fixed identity that is permanent
• Constructed - The mass media construct identities in the representations it offers us. These representation have a subtle influence on audience.
• Negotiated - How do we negotiated the various influences (real vs reel persona).
• Collective - fandom, or the sense of belonging to a sector of a media audience, group identity, personal relationship.

Tristan Tate 

Brother to Andrew Tate

Tristan Tate believes that representations are simple, men are masculine and women are feminine, and base their identity on that (Gender).

1. Fluidity - Tristan along with his brother believes that people do have a fixed identity that is permanent due to their gender.

2. Constructed - They reject anything that the media says to them as they